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A new article from Verge frames Auracast as one of the most promising Bluetooth advances in years that has not reached its "moment." Not because the technology is lacking, but because companies are failing to market it in a clear, unified way. The opinion piece by Higgins presents Auracast as a quietly powerful tool that could transform accessibility for people with hearing loss and simplify how everyone shares audio in public spaces, from TVs to airport announcements.
At the same time, Higgins takes a frustrated tone toward major brands like Samsung, LG, JBL, and Google for burying the feature in product specs and leaving consumers largely unaware that Auracast even exists. The piece argues that Auracast’s biggest obstacle is not performance but visibility and coordination, portraying it as a breakthrough stuck in limbo by weak promotion and slow ecosystem rollout.
Read the full article here.
