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National Deaf Children’s Society (NDCS) partnered with Peppa Pig to introduce a new storyline featuring a deaf character. In upcoming episodes, Peppa’s younger brother George is revealed to be moderately deaf in one ear and is fitted with a hearing aid. NDCS worked closely with the show’s producers to accurately and authentically portray childhood hearing loss, including the process of hearing tests and adapting to assistive listening technologies. Research cited by NDCS suggests that seeing deaf characters represented on television can boost confidence and reduce feelings of isolation. The partnership also includes fundraising support and the sharing of helpful resources for families through Peppa Pig’s parenting platforms.
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