Cooperative, Consumer-Centric
Design and Development
When the consumer is at the center of design and development, the end-result is a better consumer experience and a more successful product or service. ICAAT helps bridge the space between the expertise found in the lived experience of a consumer community made up of individuals with hearing loss or who are Deaf and the expertise found among industry professionals.
Benefits
- Creates a clear market focus on the consumer
- Facilitates design and development that is consumer-driven and better suited to addressing consumer need
- Forms a partnership that builds trust and strengthens relationships
- Communicates that consumer opinion matters
- Improves the knowledge of industry professionals and creates a better understanding of the end user
- Generates valuable, relevant, and new ideas and competitive insights based on unique, real-world perspectives - “crowd-sourced creativity and innovation”
Competitors may learn something about your plans indirectly; this can be reduced through nondisclosure and confidentiality agreements
What ICAAT provides
- Different levels and types of collaborative opportunities at various stages of design and development
- A cross-section of a consumer community made up of individuals with hearing loss or who are Deaf
- Sustained engagement with this consumer community
- Cost-effective, efficient access to this consumer community for all industry professionals and company teams, from design to development to marketing
When the consumer is at the center of design and development, the end-result is a better consumer experience and a more successful product or service.
Linda Kozma-Spytek
Research Audiologist/Investigator
