Cooperative, Consumer-Centric
Design and Development
When the consumer is at the center of design and development, the end result is a better consumer experience and a more successful product or service. ICAAT helps bridge the space between the expertise found among industry professionals and the expertise found in the lived experiences of a consumer community made up of individuals with hearing loss and those who are Deaf or hard of hearing.
Benefits
- Creates a clear market focus on the consumer
- Facilitates design and development that is consumer-driven and better suited to addressing consumer need
- Forms a partnership that builds trust and strengthens relationships
- Communicates that consumer opinion matters
- Improves the knowledge of industry professionals and creates a better understanding of the end user
- Generates relevant, new ideas and valuable, competitive insights based on unique, real-world perspectives - “crowd-sourced creativity and innovation”
Competitors may learn something about your plans indirectly; this can be reduced through nondisclosure and confidentiality agreements
What ICAAT provides
- Different levels and types of collaborative opportunities at various stages of design and development
- A cross-section of a consumer community made up of individuals with hearing loss and those who are Deaf or hard of hearing
- Sustained engagement with this consumer community
- Cost-effective, efficient access to this consumer community for all industry professionals and company teams, from design to development to marketing